A Time for Adorable Cheer

Holiday Shop 

Let the festivities begin! Celebrate the season of joy and holiday cheer with your favorite characters!

Shop Holiday ➜

NEW ARRIVALS

Discover new in

Explore the newest Sanrio trends in our collection of new arrivals. From stylish accessories to trendy apparel, these must-have items will keep you fashion-forward.

shop new ➜

New Arrivals

1 24

sanrio family

discover the plushies

In Kawaii Shop is your new one-stop-shop for expanding your soft toy collection.

Shop plushies ➜

Best Sellers

1 16

WHO'S YOUR FAVORITE?

Vlog

Please click to view the video